hold your crown project

Shining a light on youth mental health

Hold Your Crown is King Youngblood's non-profit 501 C 3 project under the Allied Arts Foundation of Seattle. It focuses on breaking the stigma that many young people from middle school through college-age and young adults face when they live with a mental illness. 

Each member of King Youngblood either has a direct experience with mental illness or has a family member, classmate or friend who is impacted. That’s why it came as no surprise to their manager during a band meeting earlier this year that the guys unanimously identified youth mental health as an issue they wanted to support. What unfolded from that first meeting is “Hold Your Crown,” an ongoing project that focuses on breaking the stigma that many young people from middle school through college-age and young adults face when they live with a mental illness. This is particularly true for young people of color who especially experience stigma and cultural bias against getting help when they experience mental illness. The Hold Your Crown project includes special emphasis to address de-stigmatization within communities of color and immigrant populations.


King Youngblood wants fellow young people and their families to know that they are not alone and that the bravest thing they can do is take the courageous step to get help if they have a mental health issue. Learn about resources.


The Hold Your Crown project aims to spread a message of hope and solidarity through their music as well as peer-to-peer speaking engagements in schools, video messages shared through social media, press releases focused on their core message, written materials and merchandise embracing the Hold Your Crown message.  


Hold Your Crown is collaborating with the National Alliance for Mental Illness (NAMI), the Stability Network, the King County Mental Health Court and other national and regional non- profit organizations and government offices. 

speak your truth
Mental Illness and Mental Health options are unnecessarily stigmatized, even though they are a widespread issue. To help combat this stigma, we held a public forum, inviting any and everyone to be interviewed and come share their stories online.  The goal is by seeing the courage of others in sharing their mental health stories, it may help others to share, reach out for help, or support others on their journey too. Scroll through and click on each photo to learn more about each person's path to mental wellness.


Seattle rock band has message for fans: It's OK to talk about mental health

King 5

Seattle alt-rock band launches campaign to drive awareness of youth mental health issues


The Daily

"The most courageous thing you can do is get help when you need it."


Cameron Lavi-Jones


King Youngblood is a rising Seattle rock band.

Management & Booking

Val Wolfe, APA Agency LA Office,

Lara Lavi, Management  for Dreaming In Color Entertainment LLC


Dominic Pandascia, Management Advisor

Press & marketing

Janinne Brunyee, Sugarbird Marketing


Ever Kipp, Tiny Human PR

Mitch Pfeiffer, Respect My Region


Bella Elbaum, Dreaming in Color 


Exclusive agency representation:

© 2020 Very Juicy Entertainment

Website designed by Sugarbird Marketing